Company News

P&G Makes Big Push into Prestige Beauty

Looks to make gains in skin care and fragrance.

Author Image

By: TOM BRANNA

Editor

Procter & Gamble dominates in many categories, but when it comes to prestige beauty, L’Oréal is still No. 1. But P&G hopes to change all that in the coming years by emphasizing its prowess in skin care, fine fragrance and color cosmetics. According to P&G estimates, the global prestige beauty segment is worth $70 billion and is expected to reach $90 billion in five years. Skin care and fine fragrance each currently accounts for 38% of sales, with the remaining sales coming f...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters